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#026 - How Does YOUR Station (really) Stack Up? - Andrew Curran, DMR
Okay, so you have a radio station. Where ELSE should you be engaging with current and potential listeners to get their attention TODAY? Smart broadcaster know thier best advertisers by name, but what about their most valuable listeners?
In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others. Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and presenter at broadcast events, including CRS, RAIN, Morning Show Boot Camp and the WorldWide Radio Summit.
Andrew also shares practical ideas for how you can enhance listener engagement by using info you already have, to better understand WHO and WHERE your listeners are ─ and what REALLY interests them. All without breaking your budget!
His insights and experiences, tips and insights will help you understand how to WIN by working smarter, not harder - whether you’re in PPM, diary or even an unrated market.
Complete show notes, plus a special BONUS CHEAT SHEET
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