Radio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on Radio

Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices.

He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard, Radio & Records and others he now publishes the influential Ross on Radio column while serving as the Vice President of Music and Programming for Edison Research.

In this episode, Sean recaps what radio went thru, with special emphasis on the double-whammy of more listener choice (due to emerging tech), and the realities of Covid. Most importantly, he offers some solid points to ponder as you work your way through 2022.

Key Points you won't want to miss:

[01:25] Sean recaps some of the biggest radio trends from 2021.

[03:42] No matter your format(s), every station has had issues in maintaining an audience the past year. Sean looks at the causes, and what to do about it.

[07:14] Sean has been quoted as saying "With Great CALL LETTERS Comes Great Responsibility". He points out some stations that are living up to this, and how they are doing it.

[09:26] As we head into the third year of Covid, Sean reviews how stations handled Holiday programming and shares some surprises he found which may impact us next December.

[10:18] As a born musicologist, Sean shares where he anticipates music to be heading in the next 12 months, and explores things local radio can be doing that services like Apple, SXM and Spotify simply cannot do.

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