Episode 78
#078 - 15 Minutes until WISE O'Clock - Terry Patrick
Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK!
After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner.
As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS. He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year.
(1:33) Terry reveals his “can't-miss’ recipe for a WINNING station.
(3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow.
(4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it.
(5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target.
(7:00) Tips to improve voice tracking which work in ANY size market. Even if the talent provides LOCAL content in other cities.
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