Episode 167
BS or Finess? Atlanta's Bert Weiss tells us YES!
Bert Weiss was born in Dallas, Texas. Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born!
Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,” Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addition to national entertainment news and celebrity interviews—all while serving up a boatload of humor.
Bert also launched a podcast in 2014.
Since its inception, the Atlanta-based show has grown considerably. Thanks to a dynamic cast of personalities and devoted listeners, it has sky-rocketed to one of the most highly acclaimed radio shows in Atlanta and has recently expanded to encompass has recently expanded to encompass markets like Dallas, Salt Lake City, Charleston, Nashville and many others.
Key Takeaways You Won't Want To Miss:
(03:15) After 20 years of winning with The BERT SHOW, he shares some of the top things that he attributes to such longtime success?
(04:47) Now that he’s in upwards of 30 other markets, Bert reveals some of the biggest challenges shifting focus from doing a show for one market to hosting a network program.
(06:09) Always experimenting with new tech, Bert gives us a sneak peek at how using Artificial Intelligence for Voice Work is becoming a reality, and where this technology lead us in the future!
(09:04) Bert shares the biggest misconceptions of those who THINK they’d like to be in a bigger market or even hosting a network show…but aren’t quite ‘there’ yet, and how to preparefor the next level.
(13:32) Bert reveals the ONE INGREDIENT that will determine whether ANY media team will make it or not.
Check out ONE-Minute Martinizing
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